This month, Sheer Edge turns 10 and, if we’re honest, that feels both surreal and incredibly special.
Ten years of ideas, partnerships, problem-solving, early mornings, late nights and moments that reminded us exactly why we do what we do. To mark the occasion, we asked the team to reflect on 10 moments that sum up our journey so far. What came back was a reminder that Sheer Edge has always been about more than events alone.
It’s about people, relationships, resilience and doing things the right way.
Celebrating Excellence (and being recognised for it)
One of our proudest early milestones was winning the Customer Excellence Award at the Nachural Entrepreneur Awards in 2019. It meant a great deal to us because it recognised something we’ve always cared deeply about, delivering thoughtful, dependable support and putting our clients at the heart of everything we do.
That commitment carried us through one of the most challenging periods the events industry has ever faced.
Standing with Clients Through Uncertainty
When the pandemic turned the world and our industry upside down, we were proud to support many of our UK and US clients as they navigated completely new territory. From reimagining conferences as virtual experiences to finding creative ways to keep people connected, those months were demanding, emotional and, at times, daunting, but they reinforced the trust we have built with our clients over the years.
It was a powerful reminder that events are about connection, whether in a room together or across screens.
Sharing Ideas and Giving Back
The creation of our Inside Edge magazine has been another highlight. It gave us a platform to share ideas, inspiration and insights from across the events and hospitality world and to celebrate the creativity that keeps our industry moving forward.
Giving back matters to us too. Supporting local community projects and committing to environmental responsibility through our Green Pledge, including planting nine trees every year, reflects our belief that businesses should play a positive role beyond their day-to-day work.
A Team We’re Proud Of
Sheer Edge wouldn’t be what it is without its people. We’re incredibly proud to offer flexible working and to have built a team that supports one another, balances busy lives, and brings warmth and care to everything they do. Being a great place to work isn’t a badge we claim lightly!
Small Business, Big Moments
Over the years, we’ve been honoured to be recognised as part of the Theo Paphitis #SBS Network, to be named a Small Business Sunday winner and, most recently, to be included in the Small Business Saturday #SmallBiz100. Attending events at the House of Lords and 11 Downing Street as part of this initiative was a genuine pinch-me moment and a celebration of what small businesses can achieve.
That recognition continued with winning the Enterprise Award at the NNBN Awards 2025. That was a moment that felt like a full-circle celebration of resilience, growth and consistency.
Ten Years of Trust
Above all else, what we’re most proud of is ten years of supporting loyal clients. From corporate meetings and conferences to once-in-a-lifetime experiences, securing hospitality at the Formula 1 British Grand Prix, Super Bowl events, and even U2 at the Sphere in Las Vegas, we feel incredibly lucky to be trusted with such important moments.
That trust, and our exceptionally high client retention, means everything to us.
Looking Ahead
Ten years in, we’re still excited. Still curious. Still committed to doing things thoughtfully and collaboratively. Thank you to everyone who has been part of the Sheer Edge story so far, our clients, partners, community and team.
Here’s to the next chapter, and to many more moments worth celebrating.
If you would like Sheer Edge support, please reach out, we would be delighted to work with you to create your own event contingency plans for your future events.
Email us: hello@sheeredge.co.uk or Call us: 0330 223 3176
