NEWS & BLOGS
Venue Spotlight: Middle Eight
One of the most striking features of Middle Eight is the way it honours its theatrical heritage. The venue’s private entrance to one of its event spaces reveals a preserved section of the original theatre wall, a textured, atmospheric reminder of the building’s former life. It’s a rare and beautiful
AI & The Human Touch: Why Events Still Need Both
People run the events industry, that’s no secret. It’s not about the latest software and systems, and often there are no shortcuts – it’s the people who keep things moving. We may have new tricks that help the flow, but the creativity, empathy and improvisation that’s needed for running a

The Power of Entertainment: Why Every Event Needs That Extra Spark
When you think about the events that stay with you long after the lights go down, there’s usually one common thread: entertainment. Not just the big headline acts or elaborate productions, but the thoughtful touches that make guests smile, lean in and feel part of something special. In today’s event landscape, where attendees crave connection,
Venue Spotlight: De Vere Cotswolds Water Park
Set among 152 shimmering lakes in the heart of the Cotswolds, De Vere Cotswold Water Park is a venue that blends natural tranquillity with warm, polished hospitality. During a stay at the end of July, we were lucky enough to experience this first‑hand, from a guided tour of the event spaces to tasting
Elevate Your Next Corporate Event at Hawksmoor
When it comes to hosting corporate events that feel memorable, refined and genuinely enjoyable, Hawksmoor has stepped confidently into the spotlight. Known for exceptional food, impeccable service and characterful venues across London (and globally), they’re now opening their doors to corporate groups, from intimate team dinners to larger launches and
Venue Spotlight: Town Hall, King’s Cross
In the heart of King’s Cross sits Town Hall, a striking new cultural venue designed for people who think differently, create boldly and thrive on meaningful connection. Inspired by the legacy of traditional town halls (places where communities gathered to debate, collaborate, and spark change) this modern reinvention brings that spirit into a contemporary, design‑led environment.
Eating Well, Feeling Included: Why Dietary Requirements Deserve a Front Row Seat in Event Planning
At Sheer Edge, we’ve always said that events are about people first, logistics second, and nothing proves that more clearly than how we handle food. Dietary requirements are a core part of creating events where every single attendee feels safe, welcome and genuinely looked after. With expectations rising, the industry is catching up fast. Managing dietary requirements is essential
Supporting Excellence at the ABPCO Festival of Learning 2026
This year’s ABPCO Festival of Learning, held on 29–30 April at Nottingham Venues, brought together association professionals, event organisers, and industry suppliers for two days of connection, collaboration, and sector‑leading insight. Sheer Edge was proud to support the delivery of this flagship event, and we’re delighted to share some of the standout successes from an inspiring and energising
Venue Spotlight: Middle Eight
One of the most striking features of Middle Eight is the way it honours its theatrical heritage. The venue’s private entrance to one of its
AI & The Human Touch: Why Events Still Need Both
People run the events industry, that’s no secret. It’s not about the latest software and systems, and often there are no shortcuts – it’s the

The Power of Entertainment: Why Every Event Needs That Extra Spark
When you think about the events that stay with you long after the lights go down, there’s usually one common thread: entertainment. Not just the big headline
Venue Spotlight: De Vere Cotswolds Water Park
Set among 152 shimmering lakes in the heart of the Cotswolds, De Vere Cotswold Water Park is a venue that blends natural tranquillity with warm,
Elevate Your Next Corporate Event at Hawksmoor
When it comes to hosting corporate events that feel memorable, refined and genuinely enjoyable, Hawksmoor has stepped confidently into the spotlight. Known for exceptional food,
Venue Spotlight: Town Hall, King’s Cross
In the heart of King’s Cross sits Town Hall, a striking new cultural venue designed for people who think differently, create boldly and thrive on meaningful connection.
Eating Well, Feeling Included: Why Dietary Requirements Deserve a Front Row Seat in Event Planning
At Sheer Edge, we’ve always said that events are about people first, logistics second, and nothing proves that more clearly than how we handle food. Dietary requirements are a core
Supporting Excellence at the ABPCO Festival of Learning 2026
This year’s ABPCO Festival of Learning, held on 29–30 April at Nottingham Venues, brought together association professionals, event organisers, and industry suppliers for two days