AI & The Human Touch: Why Events Still Need Both
People run the events industry, that’s no secret. It’s not about the latest software and systems, and often there are no shortcuts – it’s the people who keep things moving. We may have new tricks that help the flow, but the creativity, empathy and improvisation that’s needed for running a successful event is something that […]
The Power of Entertainment: Why Every Event Needs That Extra Spark
When you think about the events that stay with you long after the lights go down, there’s usually one common thread: entertainment. Not just the big headline acts or elaborate productions, but the thoughtful touches that make guests smile, lean in and feel part of something special. In today’s event landscape, where attendees crave connection, novelty and memorable experiences, entertainment is a strategic […]
Eating Well, Feeling Included: Why Dietary Requirements Deserve a Front Row Seat in Event Planning
At Sheer Edge, we’ve always said that events are about people first, logistics second, and nothing proves that more clearly than how we handle food. Dietary requirements are a core part of creating events where every single attendee feels safe, welcome and genuinely looked after. With expectations rising, the industry is catching up fast. Managing dietary requirements is essential for delivering a professional, well-run […]
Supporting Excellence at the ABPCO Festival of Learning 2026
This year’s ABPCO Festival of Learning, held on 29–30 April at Nottingham Venues, brought together association professionals, event organisers, and industry suppliers for two days of connection, collaboration, and sector‑leading insight. Sheer Edge was proud to support the delivery of this flagship event, and we’re delighted to share some of the standout successes from an inspiring and energising two days. From the outset, […]
