The Power of Entertainment: Why Every Event Needs That Extra Spark
When you think about the events that stay with you long after the lights go down, there’s usually one common thread: entertainment. Not just the big headline acts or elaborate productions, but the thoughtful touches that make guests smile, lean in and feel part of something special. In today’s event landscape, where attendees crave connection, novelty and memorable experiences, entertainment is a strategic […]
Venue Spotlight: De Vere Cotswolds Water Park
Set among 152 shimmering lakes in the heart of the Cotswolds, De Vere Cotswold Water Park is a venue that blends natural tranquillity with warm, polished hospitality. During a stay at the end of July, we were lucky enough to experience this first‑hand, from a guided tour of the event spaces to tasting the food and exploring the […]
Elevate Your Next Corporate Event at Hawksmoor
When it comes to hosting corporate events that feel memorable, refined and genuinely enjoyable, Hawksmoor has stepped confidently into the spotlight. Known for exceptional food, impeccable service and characterful venues across London (and globally), they’re now opening their doors to corporate groups, from intimate team dinners to larger launches and networking events. After our recent […]
Venue Spotlight: Town Hall, King’s Cross
In the heart of King’s Cross sits Town Hall, a striking new cultural venue designed for people who think differently, create boldly and thrive on meaningful connection. Inspired by the legacy of traditional town halls (places where communities gathered to debate, collaborate, and spark change) this modern reinvention brings that spirit into a contemporary, design‑led environment. Town Hall is home to […]
Eating Well, Feeling Included: Why Dietary Requirements Deserve a Front Row Seat in Event Planning
At Sheer Edge, we’ve always said that events are about people first, logistics second, and nothing proves that more clearly than how we handle food. Dietary requirements are a core part of creating events where every single attendee feels safe, welcome and genuinely looked after. With expectations rising, the industry is catching up fast. Managing dietary requirements is essential for delivering a professional, well-run […]
Supporting Excellence at the ABPCO Festival of Learning 2026
This year’s ABPCO Festival of Learning, held on 29–30 April at Nottingham Venues, brought together association professionals, event organisers, and industry suppliers for two days of connection, collaboration, and sector‑leading insight. Sheer Edge was proud to support the delivery of this flagship event, and we’re delighted to share some of the standout successes from an inspiring and energising two days. From the outset, […]
Sustainability In Events
Sustainability in Events If you work in events, you’ll know this already: we create incredible moments. We bring people together, spark ideas, build brands, launch products, and celebrate milestones. But we also generate waste. A lot of it. That’s the part of the story we can’t afford to ignore anymore. Sustainability in events isn’t a ‘nice to have’ or a tick-box exercise for a credentials […]
10 Years of Sheer Edge: 10 Moments We’re Proud to Celebrate
This month, Sheer Edge turns 10 and, if we’re honest, that feels both surreal and incredibly special. Ten years of ideas, partnerships, problem-solving, early mornings, late nights and moments that reminded us exactly why we do what we do. To mark the occasion, we asked the team to reflect on 10 moments that sum up […]
Making an event contingency plan
Without wanting to admit our age, it’s fair to say that we’ve been working in events for a fair while now! With this comes experience, both good and bad – and one thing we’ve learnt both the hard way and through the stories of those around us is that, no matter how hard you pre-plan, […]
How to Make Your Event More Accessible
Accessibility has been a conversation at the forefront of many events in the recent months. With neurodiverse conditions becoming more widely diagnosed and understood, those within the sector are starting to investigate areas in which we can improve to help those affected feel more comfortable in any event space. We’re also looking to also do […]
